Distribution is a key element of placement. Usually, businesses decide their place and how the Marketing mix product essay should get to the consumer by seeing which way would be most cost effective and accessible to them.
Essay UK - http: Conversely, if a product has little value in the eyes of the consumer, then it may need to be underpriced to sell. Finally, iTunes is the major attention grabber for Apple iPhone.
The product levels are core benefit, basic product, expected product, augmented product, and potential product. So, you have to make sure that you have a well-tailored process in place to minimize costs. The Apple store has more number of apps than the Google play store which is a compliment for the large developer network which iPhone has.
Here are the components of this marketing model: Physical Evidence is proof and a reassurance that a service was performed People are the employees who deliver the service Processes are the methods through which a service is executed and delivered to the customer Lack of True Customer Focus Though a total focus on the customer and what they desire is a vital element of the 4P model, this truth is often in danger of being overlooked by enthusiastic marketing teams.
They carry a variety of products such as iPhones, iPods, iMacs, and the list goes on. Physical evidence means allowing customers to see for themselves the quality of the service being provided. Core — This is the first level to be defined and explored.
Online items such as software, applications or even music and video files are also intangible products. Lack of Focus on Services The conventional marketing mix tends to be applicable to tangible goods i.
How a product is accessed by the end user also needs to compliment the rest of the product strategy. This is a web shop where students and employees of universities and HBO colleges can get official software and other ICT-products at a very low price.
Convenience — The product should be readily available to the consumers. Consumer Wants and Needs — A company should only sell a product that addresses consumer demand.
In this way, a business can spend less on marketing products internationally because the site can be used for distribution and promotion.
Do you need to attend trade fairs? This includes both the creation of an entirely new product and modifications to an existing product.
One method that be used is where the product is given to the manufacturer by the producer where it is manufacturedthen taken to a wholesaler which sells the products to the retailers where the it can be purchased by the consumer However, this method is not as cost-effective and can result in a low profit margin for the producer.
Secondly, the operating system was not enough to keep customers attracted because it required processing speed as well. Search our thousands of essays: It is produced at a cost and is subsequently made available to the right audience at a price.
Apple has released eight generations of iPhones since when the 1st generation was released.
Constant Monitoring It is vital to keep an eye on changing trends and requirements, within the company as well as in the market to ensure that the elements in marketing mix stays relevant and updated.
What is the promotion strategy of your competitors? Cost — According to Lauterborn, price is not the only cost incurred when purchasing a product.According to Lancaster and Reynolds (), we see that "in the context of the marketing mix, promotion represents the various aspects of marketing communication, that is, the communication information about the product with the goal of generating a positive customer response.".
In this essay, I am going to explain the various elements of marketing mix, if the product is the most important element of the marketing mix, and the importance of an integrated and consistent marketing mix. Marketing Mix: Product, Price, Place, Promotion – Essay Sample Marketing decisions made by a company when shaping a suitable proposition for the potential customer can be organized into four major groups.
The marketing mix is a crucial tool to help understand what the product or service can offer and how to plan for a successful product offering. The marketing mix is most commonly executed through the 4 P’s of marketing: Price, Product, Promotion. Essay: Essay’s marketing mix Every company has a different technique or way that contributes to their success.
For some, it is the way they advertise their products/services and for others it is way the product/service is presented to the customers. The product element of the marketing mix includes the tangible good and all of the services that accompany that good to produce the final product.
A product is a package, or bundle, of goods and services that comprise the total offering.Download